It seems like every retailer is looking for the “next big thing” and rock shop owners are no exception.  What’s always amazed me is how the next big idea is often staring them right in the face, and is available from their biggest supplier. What idea am I referring to?  Geodes sold wholesale from Brazil, many of which are available in bulk orders from Pikes Peak Rock Shop.

If you’re wondering how those unsightly little rocks could possibly be revenue generator for your store, it may be time to start thinking out of the box.  No matter how bad the economy is, people always love surprises, and there is nothing that gives them the element of surprise as well as geodes.  When your customers buy Brazilian geodes, which you have purchased wholesale and in bulk, you will be surprised at how much traffic this can generate.

When I first learned about the trend of buying geodes wholesale from Brazil, I decided to do some research before placing a bulk order.  I found this article – “Why Buy Geodes Wholesale from Brazil?” It helped me understand this trend in more detail.  It wasn’t so much about the products themselves, but rather how they’re marketed to customers.  The article talks about some of the popular souvenir shops in the American Southwest, mentioning one in near the Garden of the Gods in Colorado Springs in particular.  Many of these shops, which are located in close proximity to a geological attraction, have started selling more geodes from Brazil.  They’ve done so by demonstrating what happens when you break them open at home.  Once people see the beautiful crystal formations and varying colors, they are sold!

After watching the demonstration, customers are pointed toward a display that features varying size geodes, all purchased wholesale from Brazilian suppliers.  When you purchase these breakable geodes in bulk, you may be surprised at how much your money will buy.

Few retailers will take the time to demonstrate the natural beauty of geodes, but it really helps to hear ideas from other store owners.  This is just one of many merchandising concepts that rock shop owners have tried to increase sales.  Others are buying wooden countertop display cases for puffed hearts and worry stones, displaying rock polishing kits in shop windows and packaging them with unpolished stones, or creating their own craft kits together with jewelry minerals.